Work Experience
Online Performance Marketing Manager
Oct. 2022 — Apr. 2026
Linara GmbH · Berlin, Germany
- Marketing plan for Linara and FairCare — channel mix, budget allocation, STP framework, international expansion plan.
- Online customer acquisition (Linara DE): Google Ads, Meta Ads, Taboola, Bing — campaign structure, audiences and landing pages optimised.
- Job ads (FairCare): Google Ads for Poland, Romania, Hungary, Bulgaria — from soft conversions to results comparable to Meta Ads.
- Analytics infrastructure: GA4 + GTM + BigQuery with SQL + Looker Studio — full build and ongoing maintenance.
- SEO: Linara — coordinated and strategically developed agencies. FairCare — SEO built independently.
- Technical development: GDPR-compliant Google Maps integration; multi-step care selection form with postcode routing; booking system.
- AI chatbot project lead (Python/Flask): WhatsApp, Telegram, Messenger, Webchat — ~80% of unqualified leads automatically filtered out.
Ad Solutions Support — TikTok Ads
May 2022 — Oct. 2022
TikTok · Berlin, Germany
- Support for advertisers on the TikTok Ads platform — diagnosing and resolving technical issues, campaign delivery and billing queries.
Sales Performance Marketing Specialist — Meta Ads
Jun. 2021 — Jan. 2022
Concentrix (Vendor for Meta) · Berlin, Germany
- Advisory client contact for Facebook and Instagram advertisers in the DACH market.
- Campaign analysis and optimisation: audiences, ad creative, bidding strategies.
- Ad account setup, pixel implementation and conversion events for e-commerce and lead-gen.
Online Marketing Support Specialist — Google Ads & Analytics
May 2020 — Jun. 2021
Majorel (Vendor for Google) · Berlin, DACH Market
- Support specialist on behalf of Google — consulting and technical support for Google Ads, Merchant Center and Analytics.
- Google Ads: Search, Display, Remarketing, Shopping and Merchant Center product feeds.
- GA4 + GTM: tracking codes, conversion goals, e-commerce, remarketing lists. Internal Analytics point of contact for the support team.
German and Portuguese Language Teacher
2011–2015 · 2018–2020
Freelance · Curitiba (BR) & Berlin (DE)
- One-to-one and small group tuition; curriculum and material development.
- Applied linguistics, didactics and intercultural communication — the foundation for copywriting, audience analysis and funnel communication.